Our Mission

The Association of Private College and University Alumni Directors was founded so as to provide its members a forum to share and benchmark information that can improve each institution's alumni programs; to provide professional support to one another; and to serve the advancement profession by doing and sharing research with the profession, enabling staffs to share information with their functional colleagues among our institutions, and supporting the creation of other similar groups.

Member Institutions

ARAMP Datapoints




PCUAD's membership includes the leading private colleges and universities in North America.
Each member is represented by its official with primary responsibility for alumni affairs.

American University

Raina Lenney
Assistant VP of Alumni Relations

Baylor University

Amy Armstrong
Associate Vice President, Alumni Engagement

Carnegie Mellon University

Nancy Merritt
Assistant Vice President for Alumni Relations

Case Western Reserve University

Bradford Crews
Senior Executive Director

Columbia University

Donna MacPhee
Vice President for Alumni Relations, President, Columbia Alumni Association

Cornell University

Michelle Vaeth
AVP, Alumni Relations

Dartmouth College

Martha Beattie
Vice President for Alumni Relations

Drexel University

Cindy Leesman
Associate Vice President, Alumni Relations

Duke University

Sterly Wilder
Associate Vice President, Duke Alumni Association

Emory University

Sarah Cook
Senior Associate Vice President for Alumni Relations

Fordham University

Michael Griffin
Associate Vice President

Harvard University

Philip Lovejoy
Executive Director

Johns Hopkins University

Susan deMuth
Executive Director of Alumni Relations

Lehigh University

Jennifer Cunningham
AVP, Engagement

Loyola University Chicago

Mary Houston
Director of Alumni Relations

Marquette University

Stacy Mitz
Asst. Vice President, Engagement

New York University

Brian Perillo
Associate Vice President of Alumni Relations

Northeastern University

Rick Davis
Vice President of Alumni Relations

Pepperdine University

Bob Clark
Executive Director of Alumni Affairs

Princeton University

Margaret Miller
Deputy Vice President for Alumni Affairs

Rice University

Marthe Druska Golden
Assistant Vice President, Alumni Relations and Development and Alumni Relations Communications

Santa Clara University

Kathryn Kale
Assistant Vice President, Alumni Relations

Seton Hall University

Matthew Borowick
Associate Vice President for Alumni and Government Relations

Seton Hall University

Anthony Bellucci
Associate Vice President, Alumni Relations and Annual Giving

St. Josephs University

Tom Monaghan
Assistant Vice President, Alumni Relations

Stanford University

Howard Wolf
Vice President for Alumni Affairs

Texas Christian University

Amanda Stallings
Associate Vice Chancellor

The George Washington University

Matt Manfra
Senior Associate Vice President for Alumni Relations and Annual Giving

Tufts University

Ed Ellison
Executive Director

Tulane University

James Stofan
Vice President, Alumni Relations

University of Chicago

Lori Hurvitz
Executive Director, Alumni Engagement & Annual Giving

University of Dayton

Anita Brothers
Director, Alumni Relations and Engagement

University of Denver

Brandon Buzbee
Associate vice chancellor, Global networks

University of Notre Dame

Dolly Duffy
Associate Vice President for University Relations and Executive Director, Alumni Association

University of Rochester

Jennifer Linton
Executive Director of Alumni Relations

University of Southern California

Patrick Auerbach
Associate Senior Vice President for Alumni Relations

University of the Pacific

Kelli Page
Assistant Vice President, Alumni Relations

Vanderbilt University

Graham Stewart
Associate Vice Chancellor for Alumni Relations

Wake Forest University

Kelly McConnico
Executive Director of Alumni Services

Washington University

Susan Cohen
Executive Director, Office of Alumni Relations

PCUAD Alumni

We'd be remiss if we didn't acknowledge the innovative alumni engagement professionals who brought so much to the group during their time with us.

Tim Brooks
Stan Colla
Allison Dykes
Cristina Geso
Steven Hall
Kristi Hoban
Tara Lang
Chris Marshall
Nicole Meehan
Scott Mory
Gary Olsen
Kelly Redder
Adrienne Rulnick
Bob Saltzman
David Spalding
Gretchen Van Valen
Chris Vlahos

Executive Committee

PCUAD is operated by a slate of officers serving three year terms.

Kathy Kale (Santa Clara)

Presiding Officer

Susan Cohen (Washington)


Stacy Mitz (Marquette)


Patrick Auerbach (USC)


Raina Lenney (American)

At Large

Jeff Schanz (RPI)

At Large

Becoming a Member

PCUAD generally strives to have no more than forty members at any given time. PCUAD's members are all private colleges or universities that have a student body of at least 5,000 students and serve a constituency of at least 50,000 living alumni (including both graduate and undergraduate populations). The members also have at least five (5) full-time alumni relations staff and an annual budget of at least $500,000, including both operating expenses and compensation, dedicated to the central alumni relations program.

The following requirements apply to all PCUAD members:

  • Attend no fewer than two PCUAD conferences every two years (two conferences are held each year);
  • Complete the annual metrics survey and annual salary and resources survey; and
  • Share equally in PCUAD's annual operating costs by paying dues (currently $400 per year).

PCUAD reviews applications for membership twice each year. For admission prior to the annual January conference, please apply no later than October 15. For admission prior to the annual July conference, please apply no later than April 15. To apply for membership in PCUAD, please complete the online PCUAD membership application. All applications are currently going on a waiting list.

If you have any questions regarding PCUAD membership, please contact Patrick Auerbach, Membership Committee Chair.

Thought Leadership

We study each other and the business of institutional advancement frequently.

Research products will be released shortly.



The Original 8

In 1999 a group of alumni directors from 8 private colleges and universities in the United States and Canada began working together to devise a rating system to give them, their constituents, and their university leadership a more in-depth measurement and benchmarking system for their alumni relations programs.

For many years, the rate of annual giving by alumni to any given school in a single year has been the only way alumni relations programs were judged. If annual giving is up, the alumni must be happy, and therefore the alumni relations program must be working. But the members of PCUAD felt that was only part of a bigger story.


Summer 2000: Vail, CO

The first conference is held.

This small group began twice-annual meetings, organized purely through a sense of community and without formal structure.

Early participants included: University of Denver, TCU, SMU, Rice, Northeastern, Syracuse, Miami, Pepperdine, University of Rochester, Rochester Institute Of Technology, Villanova, George Washington, Carnegie Mellon, Washington University, Howard, Boston College, Tulane, Abilene Christian, and Case Western Reserve

Early development of MNS

The beginning of a common benchmarking standard took shape under the name "Minimum National Standards" (MNS).

2001 Conferences

Winter: Miami, FL
Summer: Blue Mountain Lake, NY

2002 Conferences

Winter: San Diego, CA
Summer: Vail, CO

PCUAD's First Logo

ca. 2002

PCUAD grows

The group officially incorporates and grows from 8 to 36 members

2003 Conferences

Winter: Las Vegas, NV
Summer: Baanf, AB

2004 Conferences

Winter: Tampa, FL
Summer: Blue Mountain Lake, NY


PCUAD evolves

With a full contingent of members and growing data management needs, the group brings in technical assistance to automate ARAMP data collection and reporting.

The new members-only portal launches at the Summer 2005 meeting to rave reviews.

2005 Conferences

Winter: Sedona, AZ
Summer: Philadelphia, PA hosted by Villanova University

PCUAD's Second Logo

ca. 2005

2006 Conferences

Winter: Malibu, CA hosted by Pepperdine University
Summer: Rochester, NY hosted by RIT

2007 Conferences

Winter: San Diego, CA
Summer: Boston, MA

2008 Conferences

Winter: Chicago, IL
Summer: Miami, FL


The PCUAD salary survey is put online, saving weeks of data reconcilation and report preparation.

ARAMP is also updated to improve performance and accommodate a number of new questions.

2009 Conferences

Winter: Fort Worth, TX
Summer: Rochester, NY hosted by RIT


2010 Conferences

Winter: Atlanta, GA hosted by Emory
Summer: New York, NY hosted by Cornell

2011 Conferences

Winter: Los Angeles, CA hosted by USC
Summer: Saratoga Springs, NY hosted by RPI

2012 Summer: Milwaukee, WI

Hosted by Marquette University

2012 Winter: Stockton, CA

Hosted by University of the Pacific

2013 Conferences

Winter: Malibu, CA hosted by Pepperdine
Summer: San Francisco, CA

2014 Conferences

Winter: Durham, NC hosted by Duke
Summer: St. Louis, MO hosted by Washington



A new survey engine, a new website, and an expansion of services to staff members within member institutions greeted the members at their Winter 2015 meeting.

2015 Winter: New Orleans, LA

Hosted by Tulane University

2015 Summer: New York, NY

Hosted by Columbia University

2016 Winter: Miami, FL

Hosted by Seton Hall and RPI

2016 Summer

Hosted by Seton Hall (Jul 13-15)

PCUAD's last founding member steps down

Kristi Hoban takes on new responsibilities, ending her time serving as the representative for TCU. The July 2016 conference was the first without a founding member present. Thank you, Kristi, for your dedication!

2017 Winter: Pasadena, CA

January 4-6, 2017
Hosted by the California Institute of Technology

2017 Summer: Cambridge, MA

Hosted by MIT

2018 Winter: Houston, TX

January 9-11, 2018
Hosted by Rice University

2018 Summer: Cleveland, OH

July 11-13, 2018
Hosted by Case Western Reserve University

Next conference: January 9-11, 2018 @ Rice University. Register Now

Get in Touch

PCUAD exists to advance the profession. We're happy to help.

Where to find us

Please contact one of our officers directly for assistance. All technical questions can be directed to the helpdesk email below.